How to Minify Web Content

too much can be confusing.

How to Minify Web Content

We live by great reviews. Awesome reviews mean everyone is happy. The content is flowing, and the content is converting. In our illustration of "How to minify content", we use Technical Writing as our model. But a lot of the minification principles can be re-purposed in other industries. One of the best compliments a current customer gave us recently:

"The information is clear, concise, and relaxing. I almost want to call our website Sales at Scale."

What is Considered Content

Content is everything. In most cases, content is referred to as anything you can post, write about, or even take pictures about. Content services is the business branch in charge of managing the day-to-day data transfer, workflows, or content availability. Some known examples of companies managing content are Facebook, Salesforce, Instagram, to mention a few.

#1 Write in present tense. If you can.

If you are trying to create a fictional story, chances are you are going to write it in past tense. Present tense tends to be a bit "to the point". You'd be surprised, the majority of Technical writers have to feel "matter of fact" because they write for a specific process or application. At this point, you are writing facts that, will always be the same. If you can, write your content in present tense. The exactness of your content can influence how minimal your look can be. Here is an example of present vs past tense, in technical writing:

Present tense: We create engaging content for users. The content converts more activity.

Past tense: We created engaging content for past user. The content filled users with emotions.

#2 Write in active voice.

Make the subject a super-driver of your content and stick with it. The mistake of writing in passive voice is a common one, and very simple to fix. In the stage of re-writing this content, you will find that, it is not hard to accomplish. Here is one example of converting passive voice, into active voice:

Inactive: Compressing images is Antonio's least favorite activity.

Active: Antonio's least favorite activity is compressing images.

The active sentence conveys the message a lot more concise. Your text is also cleaner. Minified.

#3 Explain it to an 8 year-old.

There was once a salesman we trained. He hated the term "explain it to an 8 year-old" because it insulted his customers (he thought). He later surveyed his clients and realized simplicity was welcomed 8-10 times. But why do we have to simplify our message? If you haven't heard this quote by now, here is Albert Einstein's explanation. This is the very reason why. Because the more words you use, the higher the chance of confusion, and the least likely to build trust. In the end, the salesman also learned the value of simplicity.

"If you can't explain it simply, you don't understand it well enough." -Albert Einstein

#4 Re-write it with a touch of creativity

Your copy, when written with patience, will exuberate through the User Experience. Don't be discouraged if you have to re-write a few times until you get the clear messaging you are looking for. Creating something unique, while keeping it simple, it a difficult task. It is important to remember - learn how your audience expects you to write. Then go write as simple as you can. Start there.


By utilizing an active and present voice, your content will start to take shape. By simplifying the content, your product will start to become relatable. Re-writing your copy to fit minimalisms can be tricky, nonetheless important. In fact, one of the most specific and valuable points of the User Experience design. Your words is your "Sales at Scale" in any given situation. We shared "How to Minify Web Content so you have a starting point.

In regards to changing you content, be cautious. There are certain SEO rules which penalize you for constantly changing what you originally published. Such penalties can affect your ranking with constant change. So focus on your first copy, then re-write if necessary.

Task Automation

Back-Office USE-CASE

Data Entry

Setup RPA to help fill out repetitive data-entry information into the cloud. Form-filling and processing. Event Creator. Data Scrubbing.


Post payments. Assist Document Management find matches. Clean-up contracts and expense reports. Content marketing enablement.

File Processing

Compress and touch-up files. "Save As" or Backup data. Amend documents together. Extract or separate pre-existing documentation.


Everything else API's and programmers cannot do. Close the gap between legacy and outdated solutions, and RPA to co-exist.