"its the way to do things"
Interview leaders and end users to understand both sides. Needed in order to grasp both top-level initiatives, as well as user's needs.
The information gathered from internal interviews can be defined and analyzed, put through a methodology analysis. This is where experts insert their points of view.
Ideate. Create journey paths and impact active behavioral-changing methodologies. The journey to buy a shirt has a different path than the one to buy a car. UX Design draws the right path.
Build true mockup representation of the ideas on the step #3. Make storyboards with powerful next steps and action.
This part of the process in ongoing. Understand the failures. Quickly. Iterate. Implement. We can accomplish "digital togetherness" by creating clean testing sites.
Our analysis is the front-line of UX. But we continously measure your success and failures. We do this very quickly to ensure perfection.